Ski Famille
Key stats
+225% Organic Traffic
+160% Website Conversions
-86% Cost-Per-Conversion
The problem
Seasonal AdWords pay-per-click campaigns represent the most value form of traffic for the holiday operator.
The brand wanted more exposure through search engines.
The objectives were clear:
- Decrease the cost-per-conversion
- Generate more business through AdWords
- Improve organic traffic and rankings
- Increase online goals and bookings
The solution
When we took over the account, we worked on ensuring the campaign was optimised for the highest-performing keywords.
Working closely with the Ski Famille team, we ensure that distressed stock is effectively marketed and beds sold.
Impact
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Pay-Per-Click (PPC)
As a result of continual optimisation, we achieved:
- +160% More Conversions
- -86% Reduction In Cost-Per-Conversion
-
Search Engine Optimisation (SEO)
A mix of techniques have been employed to deliver authoritative links from high-value, contextually-relevant domains.
With a range of quality contacts within the ski industry, our links deliver both quality traffic and authority.
Through white-hat SEO, we achieved:
- +27% More Organic Traffic
- +118% Bookings Through SEO
-
Social
Facebook advertising has been utilised to push distressed stock and ensure that beds are sold across the programme.
Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand website.
- +187% Bookings Through Facebook Ads