Not in The Guide Books
Key stats
£8,12 Cost-Per-Conversion
Over 10,000 p/m PPC Traffic
£0.38 CPC
The problem
The brand was at a growth stage, needing to make direct sales to highlight the ROI from effective marketing to potential investors.
With limited prior support with Google Ads, the requirement was to rebuild campaigns to follow best-practise.
The solution
A rebuild of the Google Ads campaigns was required, taking advantage of the latest enhancements, including Performance Max.
The aim was to test destination performance to determine the most effective investment in regards to leads and conversions.
Using keyword research and product knowledge, we focused budget on destinations delivering the strongest conversion rates, particularly Lapland.
Impact
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Pay-Per-Click (Google Ads)
The re-built Google Ads campaigns quickly delivered a strong return-on-investment.
As a result of continual optimisation, we achieved:
- Over £600,000 in annual revenue
- Over 100,000 targeted users at an average of £0.38 per-click
- 3.40% conversion rate
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Search Engine Optimisation